Achieving successful and long-lasting behavior change via nudging comes with challenges. This is particularly true when choice architects attempt to change behavior that is collectively harmful but individually beneficial, such as dishonesty. Here, we introduce the concept of “meta-nudging” and illustrate its potential benefits in the context of promoting honesty. The meta-nudging approach implies that instead of nudging end-users directly, one would nudge them indirectly via “social influencers.” That is, one can arguably achieve better success by changing the behavior of those who have the ability to enforce other's behavior and norm adherence. We argue that this represents a promising new behavior change approach that helps overcome some of the challenges that the classical nudging approach has faced. We use the case of nudging honesty to develop the theoretical foundation of meta-nudging and discuss avenues for future work.

通过轻推实现成功且持久的行为改变伴随着挑战。This is particularly true when choice architects attempt to change behavior that is collectively harmful but individually beneficial, such as dishonesty. 在这里，我们介绍了“元助推”的概念，并说明了它在促进诚实方面的潜在好处。元轻推方法意味着不是直接轻推最终用户，而是间接轻推他们通过“社会影响者”。也就是说，可以说，通过改变那些有能力强制他人行为和遵守规范的人的行为，可以取得更好的成功。我们认为，这代表了一种有前途的新行为改变方法，有助于克服经典轻推方法面临的一些挑战。我们使用轻推诚实的案例来发展元轻推的理论基础并讨论未来工作的途径。