ABSTRACT

This article examines how specialist music secondary schools in England present themselves on their websites and social media platforms. We consider visual communication codes and how such patterns reflect cultural distinctions and social boundaries. Multimodal critical discourse analysis is used to demonstrate how the choice of semiotic resources convey the meaning of specialisation in a socially exclusive manner. Although the schools in question use different resources, similarities in function can be noted in their self-promotion. A school’s social matrix and use of classical aesthetics are conveyed through non-verbal, visual communication. An elite code associates advanced musical training with certain principles of behaviour and social values. Those, in turn, represent class-based distinctions, cultural boundaries, and characteristics of privileged education.

摘要

本文探讨了英格兰的专业音乐中学如何在其网站和社交媒体平台上展示自己。我们考虑视觉传达代码以及这些模式如何反映文化差异和社会界限。多模态批判话语分析用于证明符号资源的选择如何以一种社会排斥的方式传达专业化的意义。尽管有关学校使用不同的资源，但在自我宣传中可以注意到功能上的相似之处。学校的社会矩阵和对古典美学的使用通过非语言的视觉交流来传达。精英守则将高级音乐训练与某些行为原则和社会价值观联系起来。这些反过来又代表了基于阶级的区别、文化界限、