Black individuals use social media at higher rates than their racial counterparts, and these relationships often promote favorable group-based outcomes. However, quantitative examinations of these relationships are lacking. Using a cross-sectional U.S. Black adult sample (N = 295) and applying social identity gratifications, the present work examines individuals’ social media use, racial adherence, perceptions of group vitality, and motivations toward collective action. Results suggest that racial adherence positively mediates the relationship between identity-focused social media use and perceptions of group vitality. Moreover, this relationship is positively related to individuals’ motivations to engage in collective action on behalf of Black communities.

黑人个人使用社交媒体的频率高于他们的种族同行，这些关系通常会促进有利的基于群体的结果。然而，缺乏对这些关系的定量检验。使用横截面的美国黑人成人样本 ( N = 295) 并应用社会认同满足感，目前的工作检查了个人的社交媒体使用、种族依从性、对群体活力的看法以及集体行动的动机。结果表明，种族依从性正向调节以身份为中心的社交媒体使用与群体活力感知之间的关系。此外，这种关系与个人代表黑人社区参与集体行动的动机正相关。