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How stickiness to low-end markets leads to innovation: Co-evolution between Brother Industry Ltd. and Brother International Corp. USA, 1908–2000
Business History ( IF 0.800 ) Pub Date : 2022-07-03 , DOI: 10.1080/00076791.2022.2087633
Yuki Nakajima, Motohiro Nakauchi

Abstract

This article analyses the history of Brother Industry Ltd. (BIL) to propose a new take on the conventional wisdom surrounding the internationalisation of Japanese companies – a common understanding that the key factor behind Japanese firms’ successes in establishing an international competitive edge was how the companies’ headquarters in Japan implemented a powerful combination of control and integration over their international distributors and moved up from low-end markets to high-end markets through unyielding technological development. By exploring the case of BIL, we locate a different path to growth where highly autonomous local subsidiaries sought to remain in low-end markets and thereby assisted their companies to develop into innovative global companies.



中文翻译:

对低端市场的粘性如何导致创新:Brother Industry Ltd. 和 Brother International Corp. USA 之间的共同进化,1908-2000

摘要

本文分析了兄弟工业有限公司 (BIL) 的历史,提出了对围绕日本公司国际化的传统看法的新看法——一种普遍的理解是,日本公司成功建立国际竞争优势的关键因素是如何公司在日本的总部对其国际分销商实施了强有力的控制和整合,通过不屈不挠的技术发展,从低端市场向高端市场迈进。通过探索 BIL 的案例,我们找到了一条不同的增长路径,即高度自治的本地子公司寻求留在低端市场,从而帮助他们的公司发展成为创新的全球公司。

更新日期:2022-07-04
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