The impact of CSR in the luxury sector has been less investigated than in the non-luxury context, and the findings in the luxury context are not unidirectional. In recent years, researchers have begun exploring the link between CSR and luxury. These efforts have attempted to overcome the gap between theory and practice while also acknowledging that luxury and CSR can be considered conflicting concepts. This mixed picture underscores the need for further investigations. The current study aims to illuminate CSR in the luxury context by examining business model development and financial performance. In particular, we conducted an in-depth longitudinal and qualitative analysis of a leading luxury company that had experienced an event that had negatively impacted CSR. Specifically, this event affected the supply chain, and the public indignation that ensued impacted the firm's financial performance. Our results revealed that in the case of a luxury organisation, CSR does not affect financial performance despite a negative event. Ultimately, the study offers insights into CSR in the luxury context by proposing a matrix to explain the various influences on a company's business model and financial performance.

中文翻译：

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企业社会责任：在奢侈品领域真的很重要吗？

与非奢侈品行业相比，企业社会责任在奢侈品行业的影响研究较少，而且奢侈品行业的调查结果并非单向的。近年来，研究人员开始探索企业社会责任与奢侈品之间的联系。这些努力试图克服理论与实践之间的差距，同时也承认奢侈品和企业社会责任可以被视为相互冲突的概念。这种喜忧参半的情况凸显了进一步调查的必要性。当前的研究旨在通过检验商业模式发展和财务绩效来阐明奢侈品行业的企业社会责任。特别是，我们对一家经历过对企业社会责任产生负面影响的事件的领先奢侈品公司进行了深入的纵向和定性分析。具体来说，这个事件影响了供应链，随之而来的公众愤慨影响了公司的财务业绩。我们的结果表明，就奢侈品组织而言，尽管发生了负面事件，但 CSR 不会影响财务绩效。最终，该研究提出了一个矩阵来解释对公司商业模式和财务绩效的各种影响，从而深入了解奢侈品行业的企业社会责任。