当前位置: X-MOL 学术International Journal of Consumer Studies › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Give your hunger a new option: Understanding consumers' continuous intention to use online food delivery apps using trust transfer theory
International Journal of Consumer Studies ( IF 7.096 ) Pub Date : 2022-06-27 , DOI: 10.1111/ijcs.12845
Aleem Raza 1 , Muhammad Asif 1, 2 , Mubasher Akram 3, 4
Affiliation  

The recent growth of online food delivery apps (OFDAs) centralized the restaurant's business in electronic distribution platforms. Recently, a few researchers have attempted to understand consumer behaviour towards using OFDAs. However, various aspects related to the usage of OFDAs have not been explored. Drawing from trust transfer theory, the purpose of this study is to fill this gap by investigating the trust transfer from OFDAs to restaurants and to address the boundary condition of trust transfer by examining the moderating effect of perceived effectiveness of dispute resolution (PEDR) between trust in OFDAs and trust in a restaurant. The model was tested via structural equation modelling (SEM) using data obtained from 836 users of OFDAs through structured questionnaire. The results show that trust in OFDAs positively influence the trust in restaurant, which ultimately leads to the consumers' continuous purchase intention. Further, PEDR positively moderates the relationship between trust in OFDAs and trust in a restaurant. Additionally, disposition to trust and online reviews significantly develops consumer trust in OFDAs. The present research makes substantial theoretical and practical contributions as it develops a trust transfer mechanism by considering an emerging mobile-commerce field. The study provides a first theoretical outlook on consumers' continuous intention to use OFDAs, using trust transfer theory, which has not been considered so far. The findings provide information for food delivery platforms on how to manage conflict resolution to succeed in the market and help restaurants in selecting the most effective food delivery platforms with which to collaborate.

中文翻译:

给你的饥饿一个新的选择:使用信任转移理论了解消费者使用在线食品配送应用程序的持续意图

最近在线送餐应用程序 (OFDA) 的增长使餐厅的业务集中在电子分销平台上。最近,一些研究人员试图了解消费者使用 OFDA 的行为。然而,尚未探索与 OFDA 使用相关的各个方面。根据信任转移理论,本研究的目的是通过调查从 OFDAs 到餐馆的信任转移来填补这一空白,并通过检查信任之间争端解决的感知有效性 (PEDR) 的调节作用来解决信任转移的边界条件在 OFDAs 和餐厅的信任。该模型通过结构方程模型 (SEM) 使用从 836 个 OFDA 用户通过结构化问卷获得的数据进行测试。结果表明,对 OFDA 的信任正向影响对餐厅的信任,最终导致消费者的持续购买意愿。此外,PEDR 积极调节对 OFDA 的信任与对餐厅的信任之间的关系。此外,对信任和在线评论的倾向显着提高了消费者对 OFDA 的信任。本研究通过考虑新兴的移动商务领域来开发信任转移机制,从而做出了大量的理论和实践贡献。该研究使用迄今为止尚未考虑的信任转移理论,为消费者持续使用 OFDA 的意愿提供了第一个理论展望。
更新日期:2022-06-27
down
wechat
bug