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Innovation in the broadcasters’ business model: A bibliometric and review approach
European Research on Management and Business Economics ( IF 4.750 ) Pub Date : 2022-06-28 , DOI: 10.1016/j.iedeen.2022.100202
E. Medina, A. Mazaira, E. Alén

The aim of this paper is to relate innovation with the broadcasters' business model, by way of a bibliometric and review analysis. This comprises to study how they have incorporated the innovation and the effect of a disruptive innovation (as the Internet and other technologies) in their business model. To achieve these objectives a review of the scientific literature has been carried out, followed of an analysis in which obtained papers were classified according three dimensions: (i) Value Architecture Innovation, (ii) Value Offering Innovation and (iii) the Revenue Model Innovation. These dimensions are based on a reinterpretation of a previous classification which consider that business model innovation materialises with a change of the company that affects at least one out of the three mentioned dimensions. In this way, a classification of the reviewed documents has been established based on these dimensions, showing that broadcasters have adopted a sustained business model innovation, with 48%, 44% and only 8%, respectively, in each dimension. By means of a scientific mapping of the keywords of the documents reviewed, a series of main and secondary topics have been established within each dimension, which have been analysed in terms of their contents and temporal evolution. It discusses the difficulties faced by broadcasters in adapting to the new audiovisual ecosystem. This study also argues that the Internet is one of the most disruptive innovations they have had to face and, therefore, in order to survive, they must take on this type of innovation to transform their business model.



中文翻译:

广播公司商业模式的创新:文献计量和审查方法

本文的目的是通过文献计量和评论分析将创新与广播公司的商业模式联系起来。这包括研究他们如何将创新和颠覆性创新(如互联网和其他技术)的影响纳入其商业模式。为了实现这些目标,我们对科学文献进行了回顾,随后进行了分析,其中获得的论文根据三个维度进行了分类:(i)价值架构创新,(ii)价值提供创新和(iii)收入模式创新. 这些维度基于对先前分类的重新解释,该分类认为商业模式创新会随着公司的变化而实现,至少会影响上述三个维度中的一个。这样,根据这些维度对审查文件进行了分类,表明广播公司采用了持续的商业模式创新,在每个维度上分别占 48%、44% 和仅 8%。通过对所审文献关键词的科学映射,在每个维度内建立了一系列主次主题,并从内容和时间演变上进行了分析。它讨论了广播公司在适应新的视听生态系统方面面临的困难。这项研究还认为,互联网是他们不得不面对的最具破坏性的创新之一,因此,为了生存,他们必须采用这种创新来改变他们的商业模式。表明广播公司采用了持续的商业模式创新,在每个维度上分别只有 48%、44% 和 8%。通过对所审文献关键词的科学映射,在每个维度内建立了一系列主次主题,并从内容和时间演变上进行了分析。它讨论了广播公司在适应新的视听生态系统方面面临的困难。这项研究还认为,互联网是他们不得不面对的最具破坏性的创新之一,因此,为了生存,他们必须采用这种创新来改变他们的商业模式。表明广播公司采用了持续的商业模式创新,在每个维度上分别只有 48%、44% 和 8%。通过对所审文献关键词的科学映射,在每个维度内建立了一系列主次主题,并从内容和时间演变上进行了分析。它讨论了广播公司在适应新的视听生态系统方面面临的困难。这项研究还认为,互联网是他们不得不面对的最具破坏性的创新之一,因此,为了生存,他们必须采用这种创新来改变他们的商业模式。通过对所审文献关键词的科学映射,在每个维度内建立了一系列主次主题,并从内容和时间演变上进行了分析。它讨论了广播公司在适应新的视听生态系统方面面临的困难。这项研究还认为,互联网是他们不得不面对的最具破坏性的创新之一,因此,为了生存,他们必须采用这种创新来改变他们的商业模式。通过对所审文献关键词的科学映射,在每个维度内建立了一系列主次主题,并从内容和时间演变上进行了分析。它讨论了广播公司在适应新的视听生态系统方面面临的困难。这项研究还认为,互联网是他们不得不面对的最具破坏性的创新之一,因此,为了生存,他们必须采用这种创新来改变他们的商业模式。

更新日期:2022-06-28
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