Purpose

Implementing servitization requires collaborative efforts from multiple actors in the business network or ecosystem. A multi-actor perspective is considered valuable for understanding the process of servitization. This study aims to review the contemporary research on organizing servitization by multi-actor collaborations.

Design/methodology/approach

The approach of systematic literature review was used. In total, 90 English-language journal articles published from 2004 to 2021 were selected based on a series of rigorous steps. Furthermore, descriptive and thematic analyses were conducted to answer the predefined review questions.

Findings

The servitization research from the multi-actor collaboration perspective is an infant field yet growing increasingly. An integrative framework was proposed to reveal the extant related studies. In this framework, three typical servitization lenses emphasizing multi-actor collaborations were uncovered. Moreover, six categories of influence factors and possible positive and negative outcomes for this process were identified. Existing knowledge gaps and underlying research directions were also discussed to lay the foundations for future research.

Research limitations/implications

This research has been limited by the usage of single database, rigorous selection criteria by the Academic Journal Guide (AJG 2018) list and exclusion of non-English papers.

Originality/value

To the best of the authors’ knowledge, this study is one of the earliest systematic literature reviews to explore the servitization issues by adopting a multi-actor perspective. The findings can consolidate the knowledge base of servitization and provide implications for the multiple fields of industrial marketing, operational management, information management and service marketing.

中文翻译：

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通过多方合作组织服务化的系统评价：镜头、因素和结果

目的

实施服务化需要业务网络或生态系统中多个参与者的协作努力。多参与者的观点被认为对于理解服务化过程很有价值。本研究旨在回顾当代关于通过多方合作组织服务化的研究。

设计/方法/方法

采用系统文献综述的方法。根据一系列严格的步骤，总共选择了 2004 年至 2021 年发表的 90 篇英文期刊文章。此外，还进行了描述性和主题分析以回答预定义的审查问题。

发现

多方协作视角下的服务化研究是一个新兴领域，但仍在不断发展壮大。提出了一个综合框架来揭示现存的相关研究。在此框架中，揭示了强调多方协作的三个典型服务化镜头。此外，确定了六类影响因素以及该过程可能产生的正面和负面结果。还讨论了现有的知识差距和潜在的研究方向，为未来的研究奠定基础。

研究限制/影响

这项研究受到使用单一数据库、学术期刊指南 (AJG 2018) 列表的严格选择标准以及排除非英语论文的限制。

原创性/价值

据作者所知，本研究是最早采用多主体视角探讨服务化问题的系统文献综述之一。研究结果可以巩固服务化的知识基础，并为工业营销、运营管理、信息管理和服务营销等多个领域提供启示。