This study creates a business development model for street food tourism using data collected from Yaowarat Road and Khao San Road, in Bangkok, Thailand and the application of Kotler's marketing mix factors model. The 415 respondents were made up of 210 Thai and 205 foreign tourists and had an average age of 33 years. The research tools used were a summated rating scale questionnaire for the tourists and in-depth interviews that were conducted with fifteen respondents including six international tourists, three tour guides and six street food business owners. Basic statistics, inferential statistics and content analysis were used to analyze the data. This research was conducted in three languages (Thai, Chinese and English). The results support a business development model of street food stalls on Yaowarat Road and Khao San Road that can be applied to other areas in Bangkok or in any Asian Country that wishes to develop street food tourism as a niche tourist attraction by focusing on price, people, process, product, and physical evidence respectively to understand why street foods are capturing the interest of tourists.

本研究利用从泰国曼谷耀华力路和考山路收集的数据以及科特勒营销组合因素模型的应用，创建了街头美食旅游的商业发展模型。415名受访者由210名泰国游客和205名外国游客组成，平均年龄为33岁。使用的研究工具是针对游客的综合评分量表问卷和对十五名受访者进行的深入访谈，其中包括六名国际游客、三名导游和六名街头食品企业主。基本统计、推理统计和内容分析用于分析数据。这项研究以三种语言（泰文、中文和英文）进行。