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Viral paradox: The intersection of “me too” and #MeToo
New Media & Society ( IF 5.310 ) Pub Date : 2022-06-13 , DOI: 10.1177/14614448221099187
Alicia Boyd 1 , Bree McEwan 2
Affiliation  

Scholarship on #MeToo has examined the feminist underpinnings of the movement and affordances of digital platforms to create space for telling stories of sexual harassment and violence. This essay makes a different contribution, in that we seek to understand the impact of the viral version of #MeToo on the established primarily Black community developed by Tarana Burke. In this essay, we use the framework of intersectionality and organizational paradox to examine the differences in the social construction of the two versions of the movement. The framework of intersectionality allows us to examine how the viral version of #MeToo perpetuated by Alyssa Milano reified the social construction of inequalities and interlocking systems of oppression for Black and other women of color. The article examines the effects of Milano’s entrance into the “me too” space on the community built through Burke’s “me too” movement. We identify an illumination/occlusion paradox that creates the illusion of inclusivity, creates difficulty in community boundary management, and allows for outsider gaze into a previously safe space. We argue for moving beyond the considerations of assigning credit for the movement and instead consider the impacts of the paradox of the original community experiencing erasure through the abrupt and swift increased visibility of the hashtag.



中文翻译:

病毒悖论:“我也是”和#MeToo 的交集

#MeToo 的奖学金研究了运动的女权主义基础和数字平台的可供性,以创造空间来讲述性骚扰和暴力的故事。这篇文章做出了不同的贡献,因为我们试图了解#MeToo 的病毒版本对塔拉纳·伯克(Tarana Burke)开发的已建立的主要黑人社区的影响。在本文中,我们使用交叉性和组织悖论的框架来检验两个版本的运动在社会建构上的差异。交叉性框架使我们能够研究由 Alyssa Milano 延续的病毒式#MeToo 是如何将不平等的社会建构和对黑人和其他有色女性的压迫的连锁系统具体化的。这篇文章探讨了米兰进入“我也是”空间对通过伯克的“我也是”运动所建立的社区的影响。我们确定一个照明/遮挡悖论创造了包容性的错觉,给社区边界管理带来了困难,并允许外人注视到以前安全的空间。我们主张超越为运动分配功劳的考虑,而是考虑原始社区通过主题标签的突然和迅速增加的可见性经历擦除的悖论的影响。

更新日期:2022-06-18
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