This paper contributes to the promotion of multidisciplinary research on ethical consumerism by providing experimental evidence on consumer's willingness to reward sellers by paying higher wages to their workers. We analyze repeated interactions occurring between workers, sellers, and consumers within the framework of an experimental market. By successfully performing a task, workers allow sellers to offer a good through a market. Sellers set the price of goods and decide the wages of workers. Consumers enter the market sequentially and decide whether to accept one of the offers or to leave the market. Our data show that, especially in the first periods of the experiment, some sellers opt to pay high wages to their workers. However, this behavior is not rewarded by consumers, whose purchasing choices are almost exclusively driven by self-interest. In our interpretation, the connection between workers and sellers that connotes our experimental design, with workers who allow sellers to enter the market, may induce consumers to believe that eventual sacrifices for paying high wages to workers must be entirely on sellers. Our result suggests that the more salient is made the importance of some stakeholders in allowing the firm's activity, the fewer consumers' may be willing to sacrifice their monetary payoff to improve these stakeholders' condition.

中文翻译：

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道德消费主义和工资水平：来自实验市场的证据

本文通过提供实验证据证明消费者愿意通过向工人支付更高的工资来奖励卖家，从而有助于促进道德消费主义的多学科研究。我们分析了在实验市场框架内工人、卖家和消费者之间反复发生的互动。通过成功执行一项任务，工人允许卖家通过市场提供商品。卖方设定商品价格并决定工人的工资。消费者依次进入市场并决定是接受其中一个报价还是离开市场。我们的数据显示，特别是在实验的第一阶段，一些卖家选择向他们的工人支付高工资。然而，这种行为并没有得到消费者的奖励，他们的购买选择几乎完全是由自身利益驱动的。在我们的解释中，在我们的实验设计中，工人和卖方之间的联系，以及允许卖方进入市场的工人，可能会诱使消费者相信，为支付高工资而最终做出的牺牲必须完全由卖方承担。我们的结果表明，一些利益相关者在允许公司活动中的重要性越突出，消费者可能愿意牺牲他们的金钱回报来改善这些利益相关者的状况的可能性就越小。可能会诱使消费者相信，支付高工资给工人的最终牺牲必须完全由卖家承担。我们的结果表明，一些利益相关者在允许公司活动中的重要性越突出，消费者可能愿意牺牲他们的金钱回报来改善这些利益相关者的状况的可能性就越小。可能会诱使消费者相信，支付高工资给工人的最终牺牲必须完全由卖家承担。我们的结果表明，一些利益相关者在允许公司活动中的重要性越突出，消费者可能愿意牺牲他们的金钱回报来改善这些利益相关者的状况的可能性就越小。