The global health and wellness industry has an estimated value of US$4 trillion. Profits derive from heath club memberships, exercise classes, diets, supplements, alternative ‘therapies’, and thousands of other products and services that are purported to improve health, recovery, and/or sports performance. The industry has expanded at an alarming rate, far outstripping the capacity of federal bodies to regulate the market and protect consumer interests. As a result, many products are sold on baseless or exaggerated claims, feigned scientific legitimacy, and questionable evidence of safety and efficacy. This article is a consciousness raiser. Herein, the implications of the mismatch between extraordinary health and performance claims and the unextraordinary scientific evidence are discussed. Specifically, we explore how pseudoscience and so-called ‘quick fix’ interventions undermine initiatives aimed at evoking long-term behavior change, impede the ongoing pursuit of sports performance, and lead to serious downstream consequences for clinical practice. Moreover, pseudoscience in health and wellness, if left unchecked and unchallenged, may have profound implications for the reputation of exercise science as a discipline. This is a call to action to unify exercise scientists around the world to more proactively challenge baseless claims and pseudoscience in the commercial health and wellness industry. Furthermore, we must shoulder the burden of ensuring that the next generation of exercise scientists are sufficiently skilled to distinguish science from pseudoscience, and information from mis- and disinformation. Better population health, sports performance, and the very reputation of the discipline may depend on it.

全球健康与保健行业的价值估计为 4 万亿美元。利润来自健康俱乐部会员资格、运动课程、饮食、补充剂、替代“疗法”，以及数以千计旨在改善健康、恢复和/或运动表现的其他产品和服务。该行业以惊人的速度扩张，远远超过了联邦机构监管市场和保护消费者利益的能力。因此，许多产品的销售都是基于毫无根据或夸大其词的说法、伪装的科学合法性以及可疑的安全性和有效性证据。这篇文章是一个提高意识的文章。在此，讨论了非凡的健康和性能声明与非非凡的科学证据之间不匹配的含义。具体来说，我们探索如何伪科学和所谓的“快速修复”干预破坏了旨在引起长期行为改变的举措，阻碍了对运动表现的持续追求，并导致临床实践的严重下游后果。此外，健康和保健方面的伪科学如果不加以制止和挑战，可能会对运动科学作为一门学科的声誉产生深远影响。这是一项行动号召，旨在团结世界各地的运动科学家，更积极地挑战商业健康和保健行业中毫无根据的说法和伪科学。此外，我们必须肩负重任，确保下一代运动科学家具备足够的技能来区分科学与伪科学科学，以及来自错误和虚假信息的信息。更好的人口健康、运动表现和该学科的声誉可能取决于它。