Abstract This article proposes a framework for service storytelling by analyzing its key elements with Aristotle's Poetics and synthesizing them using the temporal structure of Joseph Campbell's Hero's Journey. Poetics refer to the art of making that is concerned with the general pattern of human experience. We use this framework to study the four causes of storytelling: material cause, efficient cause, formal cause, and end cause. The Hero's Journey is a cyclical model that encompasses both an ordinary and a special world. We utilize this model to synthesize the four causes into a phasic flow, including deficiency, growth, personalization, and transformation.

中文翻译：

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服务的诗学：体验时代的创造

摘要 本文提出了一个服务叙事的框架，通过亚里士多德的诗学分析其关键要素，并利用约瑟夫坎贝尔的英雄之旅的时间结构对其进行综合。诗学指的是与人类经验的一般模式有关的创作艺术。我们使用这个框架来研究讲故事的四个原因：物质原因、有效原因、形式原因和最终原因。英雄之旅是一个包含普通世界和特殊世界的循环模型。我们利用这个模型将四个原因综合成一个阶段性的流程，包括缺陷、成长、个性化和转型。