Abstract Using a corpus of mainly Arabic political cartoons, this article investigates the relationship between multimodal impoliteness and metaphorical creativity. It offers an interesting and admittedly tentative argument that many aspects of creativity in language and verbo-visual arts may be related to what I call “frame flouting or exploitation”―a notion compatible with various ongoing research programs, including Rachel Giora and her colleagues’ work on salience, defaultness, and optimal innovation. The concept of frame flouting refers to an overt and blatant infringement of a data structure employed for representing generic or geographical, social and historical or stereotypical knowledge or commonly encountered, stereotyped events or situations. A four-type typology for frame exploitations is proposed: (i) “frame element” exploitations; (ii) script (or scenario) floutings; (iii) “default context” violations; and (iv) inference exploitations. Frame floutings may thus also be the basis for incongruity and humor. This research will aid both cognition studies and creative impoliteness scholarship based on nonverbal and multimodal stimuli.

中文翻译：

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隐喻创造力导致政治漫画中的多模态不礼貌

摘要 使用主要是阿拉伯政治漫画的语料库，本文研究了多模态不礼貌与隐喻创造力之间的关系。它提供了一个有趣且公认的试探性论点，即语言和详细视觉艺术中创造力的许多方面可能与我所说的“框架蔑视或剥削”有关 - 这一概念与各种正在进行的研究计划兼容，包括 Rachel Giora 和她的同事研究突出性、默认性和最佳创新。框架蔑视的概念是指对用于表示通用或地理、社会和历史或定型知识或常见的定型事件或情况的数据结构的公然和公然侵犯。提出了一种用于框架利用的四种类型：(i) “框架要素”开发；(ii) 脚本（或场景）蔑视；(iii) “默认上下文”违规；(iv) 推理利用。因此，对框架的蔑视也可能是不协调和幽默的基础。这项研究将有助于认知研究和基于非语言和多模式刺激的创造性不礼貌学术研究。