The growth and popularization of sports betting have led to the emergence of a new type of influencer: Tipsters, people and betting houses who influence and advise through social networks on the bets they consider most profitable. Both agents are also content-generating, forming a particular ecosystem with a specific narrative. The research examines the narratives of both the personal and betting houses profiles that make up the category of tipsters and their impact on younger generations. It also takes an in-depth look at the content and languages used by tipsters on social media and what determines their success in terms of followers and interactions. The period and place analyzed is the year 2020 in Spain, because it allows observing the differences between the periods of free transit and the quarantine period caused by Covid-19. The selection of the studied profiles is based on the five most recommended profiles, according to 10 rankings in the sports betting sector. The results show how the tipsters’ narrative was adapted to the context of the pandemic to maintain interest during the quarantine and not lose its influence towards millennials and centennials. Especially relevant is the period after the quarantine, with long periods of stay at home by young people, where the narrative has iconic, symbolic, and linguistic elements typical of war periods.

中文翻译：

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西班牙提示者和大流行情景中的千禧一代和百年一代

体育博彩的增长和普及导致出现了一种新型的影响者：提示者、个人和博彩公司，他们通过社交网络对他们认为最有利可图的投注进行影响和建议。这两个代理也都在生成内容，形成具有特定叙述的特定生态系统。该研究检查了构成提示者类别的个人和博彩公司资料的叙述及其对年轻一代的影响。它还深入研究了推销员在社交媒体上使用的内容和语言，以及决定他们在追随者和互动方面成功的因素。分析的时间和地点是西班牙的 2020 年，因为它可以观察自由过境时间和 Covid-19 造成的隔离时间之间的差异。根据体育博彩行业的 10 个排名，研究配置文件的选择基于五个最推荐的配置文件。结果表明，告密者的叙述如何适应大流行的背景，以在隔离期间保持兴趣，而不是失去对千禧一代和百年千禧一代的影响。尤其相关的是隔离后的时期，年轻人长时间呆在家里，其中的叙述具有战争时期典型的标志性、象征性和语言元素。