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The Use of Social Media by Spanish Feminist Organizations: Collectivity From Individualism
Media and Communication ( IF 3.043 ) Pub Date : 2022-04-29 , DOI: 10.17645/mac.v10i2.5109
Celina Navarro , Gemma Gómez-Bernal

In recent years, social media platforms have become a popular tool for feminist activists and the main medium of communication for new feminist organizations to gain higher visibility. However, along with opportunities, they also bring a reshaping of communication forms and challenges in the modes of organization of these groups, which seek to transform the prevailing individualist logic of the mediated social media landscape into a collective identity. Through the findings of qualitative, semi-structured interviews and the analysis of the content published online, this article looks at the structures of interactions and organizing processes in the social media accounts of new Spanish feminist groups. The findings show that although the committees are aware of the importance of an online presence, they face many obstacles in the creation of collective profiles due to the lack of guidelines, having no clear organized steps on how to post content with consensus within each committee, and the many demands of the speed-driven nature of social media platforms.

中文翻译:

西班牙女权组织对社交媒体的使用:来自个人主义的集体

近年来,社交媒体平台已成为女权活动家的流行工具和新女权组织获得更高知名度的主要传播媒介。然而,伴随着机遇,它们也带来了沟通形式的重塑和这些群体组织模式的挑战,这些群体试图将媒介社交媒体景观中流行的个人主义逻辑转变为集体身份。通过定性、半结构化访谈的结果和对在线发布的内容的分析,本文着眼于西班牙新女权主义团体社交媒体账户中的互动结构和组织过程。调查结果表明,尽管委员会意识到在线存在的重要性,
更新日期:2022-04-29
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