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Immigrant Influencers on TikTok: Diverse Microcelebrity Profiles and Algorithmic (In)Visibility
Media and Communication ( IF 3.043 ) Pub Date : 2022-02-03 , DOI: 10.17645/mac.v10i1.4743
Daniela Jaramillo-Dent , Paloma Contreras-Pulido , Amor Pérez-Rodríguez

Internet celebrity has become a phenomenon of great interest for scholars in the last few years. This is partly due to its impact in contemporary media ecosystems, and its influence in political, social, cultural, and commercial behaviors around the world. Meanwhile, some segments of the population continue to be marginalized by sociotechnical configurations that perpetuate structures of dominance in the digital sphere and on social media platforms. This is the case of immigrants, who often face diverse digital, symbolic, and physical borders that neglect their voice and agency. Thus, the present study aims to explore the creative practices of immigrant tiktokers who have achieved a significant following on this platform. Using a case study approach, we explore four immigrant creator profiles with a following of 17,000 to 500,000 through in-depth interviews and a multimodal content analysis of 252 of their videos to delve into their platformed practices on TikTok. The participants are Latin American immigrant creators living in the US and Spain, identified as part of a larger study on the uses of TikTok by Latinx immigrants in these two countries exploring 53 immigrant creator profiles with more than 10,000 followers. Their practices related to algorithmic (in)visibility, and their unfolding identities including their digital, creative, political, activist, cultural, and national personas are noteworthy, and suggest unique pathways to reclaim agency through social media influence and construct multi-dimensional microcelebrity identities beyond migratory status.

中文翻译:

TikTok 上的移民影响者:多样化的微名人资料和算法(内)可见性

近几年,网红已经成为学者们非常感兴趣的现象。这部分是由于它对当代媒体生态系统的影响,以及它对全球政治、社会、文化和商业行为的影响。与此同时,一些人口群体继续被社会技术配置边缘化,这些配置使数字领域和社交媒体平台上的主导结构永久化。移民就是这种情况,他们经常面临多样化的数字、象征和物理边界,忽视了他们的声音和代理权。因此,本研究旨在探索在该平台上获得重要追随者的移民tiktokers的创作实践。使用案例研究方法,我们探索了 17,000 到 500 名追随者的四个移民创作者档案,000 通过深入访谈和对 252 个视频的多模式内容分析,深入研究他们在 TikTok 上的平台化实践。参与者是居住在美国和西班牙的拉丁美洲移民创作者,这是一项关于这两个国家拉丁裔移民使用 TikTok 的大型研究的一部分,该研究探索了 53 名移民创作者的个人资料,拥有超过 10,000 名追随者。他们与算法(不)可见性相关的实践,以及他们正在展开的身份,包括他们的数字、创意、政治、活动家、文化和国家角色,都值得注意,并提出了通过社交媒体影响力恢复代理权和构建多维微名人身份的独特途径超越移民身份。
更新日期:2022-02-03
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