In recent decades, the incipient technological development has generated a radical change in the way people access and transmit knowledge. Educational institutions must have a teaching staff adapted to new forms of consuming information. The purpose of this research is to know the media competence of Spanish teachers, from the perspective of families of schoolchildren in primary education. This analysis is based on the investigation published by 50 renowned international experts in media competence, which revolves around six major dimensions. In our analysis, we focused on the processes of interaction, production, and dissemination of content by teachers on YouTube. A questionnaire has been devised with a sample formed by 1228 families, a personal interview with a sample formed by 20 families, and a comparative analysis of the productions and interaction of amateur teachers on YouTube platform and of recognized “edutubers,” as well as the use given to the dissemination of content on social networks. In the results obtained, the profile of a teaching staff that is increasingly disseminating and producing on social networks stands out, becoming content creators through their own YouTube channels, which also proposes tools for an interaction adapted to the centennial generation, using different digital communication tools. Differences were found comparing the three dimensions involved in this analysis, with teachers obtaining more positive evaluations as producers and as interactors in private schools than in subsidized and public schools. Likewise, differences were found between nano-influencers and macro-influencers in the use of aesthetic elements that make up the videos analyzed among the “edutubers.”

中文翻译：

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纳米影响者 Edutubers：西班牙百年家庭的视角

近几十年来，初期的技术发展已经使人们获取和传播知识的方式发生了根本性的变化。教育机构必须有一支适应新形式消费信息的师资队伍。本研究的目的是从小学教育学童家庭的角度了解西班牙教师的媒体能力。该分析基于 50 位国际知名媒体能力专家发表的调查，围绕六个主要维度展开。在我们的分析中，我们关注教师在 YouTube 上的互动、制作和传播内容的过程。设计了一份问卷，样本由 1228 个家庭组成，对 20 个家庭组成的样本进行个人访谈，以及对 YouTube 平台上业余教师和公认的“edutuber”的制作和互动的比较分析，以及在社交网络上传播内容的用途。在获得的结果中，越来越多地在社交网络上传播和制作的教职员工的形象脱颖而出，通过自己的 YouTube 频道成为内容创作者，该频道还提出了适合百年一代的互动工具，使用不同的数字通信工具. 比较该分析中涉及的三个维度发现了差异，教师作为生产者和互动者在私立学校比在补贴和公立学校获得更多积极评价。同样地，