This study proposes a novel theoretical model on the negative effect of the perceived cognitive threat and fear of COVID-19 on full board hotel booking intentions, which includes the moderating effects of perceived coping efficacy and present-hedonism orientation. The model was tested with a representative online sample (N = 400) of the Spanish population older than 35 years. The results confirmed negative effects of threat and fear of COVID-19 on hotel booking intentions, as well as a negative moderating effect of perceived coping efficacy on the influence of fear of COVID-19. However, coping efficacy did not moderate the effect of perceived cognitive threat on hotel booking intentions. The present-hedonism orientation positively affected full board hotel booking intentions, but did not, however, reduce the negative effect of threat or fear on those intentions. The findings provide new insights for hospitality managers that can contribute to accelerate the recovery of the hospitality industry.

本研究针对感知认知威胁和对 COVID-19 的恐惧对全食宿酒店预订意图的负面影响提出了一个新的理论模型，其中包括感知应对效能和当下享乐主义取向的调节作用。该模型使用 35 岁以上西班牙人口的代表性在线样本 (N = 400) 进行了测试。结果证实了对 COVID-19 的威胁和恐惧对酒店预订意向的负面影响，以及感知应对功效对 COVID-19 恐惧影响的负面调节作用。然而，应对效能并没有缓和感知认知威胁对酒店预订意向的影响。现在享乐主义取向对全食宿酒店预订意向有积极影响，但没有，但是，减少威胁或恐惧对这些意图的负面影响。调查结果为酒店管理人员提供了新的见解，有助于加速酒店业的复苏。