Purpose

The objectives of the study include the following: (1) to design and develop digital information products by using Quick Response (QR) codes (2) to make an awareness of QR codes in library users; (3) to study user preferences for black and green QR codes in the library services of management institutes and (4) to raise awareness of the product layer among the library profession.

Design/methodology/approach

This study uses a participatory action research approach. The researcher implemented QR codes in the library, and participants scanned QR codes through their smartphones. All data analyses were performed using IBM SPSS and Microsoft Excel 2016.

Findings

The researcher found that both QR codes will be popular in the future; however, users will prefer to scan the green QR code multiple times due to the code's increased benefits and advantages (which have been discussed in this report).

Research limitations/implications

This study implemented QR codes in MBA libraries affiliated with Savitribai Phule Pune University in the Pune and Pimpri Chinchwad areas.

Originality/value

The current study implemented a QR code in the library service with green and black colours. This study examined which QR code will be popular in the future owing to QR code's advanced features and specifications. This, in turn, will assist the library in designing such a collection and developing more QR codes that will be recommended to users. This will assist in the creation of good digital information products for smartphone users.

中文翻译：

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面向高校图书馆智能手机用户的彩色二维码数字信息产品和服务的设计与开发

目的

该研究的目标包括：(1) 使用快速响应 (QR) 码设计和开发数字信息产品 (2) 提高图书馆用户对 QR 码的认识；(3) 研究管理机构图书馆服务中用户对黑色和绿色二维码的偏好； (4) 提高图书馆行业对产品层的认识。

设计/方法/方法

本研究采用参与式行动研究方法。研究人员在图书馆实施二维码，参与者通过智能手机扫描二维码。所有数据分析均使用 IBM SPSS 和 Microsoft Excel 2016 进行。

发现

研究人员发现，未来两种二维码都会流行；然而，由于绿色二维码的更多好处和优势（在本报告中已讨论），用户更愿意多次扫描绿色二维码。

研究限制/影响

这项研究在浦那和 Pimpri Chinchwad 地区的 Savitribai Phule Pune 大学附属的 MBA 图书馆中实施了二维码。

原创性/价值

目前的研究在图书馆服务中实施了一个绿色和黑色的二维码。由于二维码的先进功能和规格，本研究检验了未来哪些二维码会流行。反过来，这将有助于图书馆设计这样的馆藏并开发更多推荐给用户的二维码。这将有助于为智能手机用户创造良好的数字信息产品。