This article asks what impact temporality and timing have on the ways in which memories are felt and made to matter on social media. Drawing on Taina Bucher’s theorisation of the ‘kairologic’ of algorithmic media, I explore how digital memories are resurfaced or made visible to people at the ‘right time’ in the present. The article proposes the notion of ‘right-time memories’ to examine the ways in which social media platforms and timing performatively shape people’s engagement with the past. Drawing on interview and focus group data, I explore four ways that right-time memories are sociotechnically produced and felt in everyday life: through an anniversary logic, personalisation, rhythms, and tensions. Ultimately, it is argued that when memories are made to matter in the present is a crucial way to further examine the temporal politics of social media platforms and algorithms.

中文翻译：

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什么时候记住合适的时间？：社交媒体记忆、时间性和 kairologic

本文询问时间性和时间性对社交媒体上记忆的感受和重要性的方式有何影响。借鉴 Taina Bucher 对算法媒体“kairologic”的理论，我探讨了数字记忆如何在当前“正确的时间”重新浮出水面或让人们看到。这篇文章提出了“正确时间记忆”的概念，以检验社交媒体平台和时间在表演上塑造人们与过去的接触的方式。利用采访和焦点小组数据，我探索了正确时间记忆在日常生活中通过社会技术产生和感受的四种方式：通过周年纪念逻辑、个性化、节奏和紧张。最终，