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Go-To-Market Strategies for Women Entrepreneurs
Journal of Business-to-Business Marketing ( IF 3.045 ) Pub Date : 2020-07-02 , DOI: 10.1080/1051712x.2020.1787030
Elizabeth J. Wilson 1
Affiliation  

The entrepreneurship literature contains a new contribution – a highly readable monograph comprised 24 short case studies on various topics regarding strategy of women-owned small businesses. Edite...

中文翻译:

女企业家进入市场的策略

创业文献包含一个新的贡献——一本高度可读的专着,包含 24 个关于女性拥有的小企业战略的各种主题的简短案例研究。编辑...
更新日期:2020-07-02
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