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‘Common Sense Slimming’ - How the contribution of Joan Robins, television’s ‘afternoon cook’, was not the perfect-fit for the culture of the BBC in the 1950s
Critical Studies in Television Pub Date : 2022-05-18 , DOI: 10.1177/17496020221103469
Kevin Geddes 1
Affiliation  

Cooking on television after WWII mainly addressed ‘the housewife’ audience, while women themselves were presenting television cooking programmes. History has largely forgotten the presenter Joan Robins, who appeared alongside Philip Harben and Marguerite Patten on BBC broadcasts of the late 1940s and 1950s. Robins specialised in ‘common-sense’ cookery, nutrition, and health, including a controversial slimming programme that featured advice that was later disputed by the British Medical Association. Robins’ ideas and innovations were not always welcomed by the BBC, who preferred more straightforward cookery demonstrations, resulting in her turning her back on broadcasting to concentrate on her other careers.

中文翻译:

“瘦身常识”——电视的“午后厨师”琼·罗宾斯 (Joan Robins) 的贡献如何与 1950 年代 BBC 的文化不完美契合

二战后电视上的烹饪主要面向“家庭主妇”观众,而女性自己则在播放电视烹饪节目。历史在很大程度上忘记了主持人琼·罗宾斯,她与菲利普·哈本和玛格丽特·帕滕一起出现在 1940 年代后期和 1950 年代的 BBC 广播中。罗宾斯专门研究“常识”烹饪、营养和健康,包括一项有争议的减肥计划,该计划的特色是后来被英国医学协会提出争议的建议。罗宾斯的想法和创新并不总是受到 BBC 的欢迎,他们更喜欢更直接的烹饪演示,导致她放弃了广播,专注于她的其他职业。
更新日期:2022-05-22
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