ABSTRACT

Within weeks of the World Health Organization declaring the COVID-19 outbreak a global pandemic, domestic violence and sexual assault incidents increased. To adhere to new health protocols, social service providers were encouraged to move outreach efforts to virtual formats. We draw on 21 in-depth interviews with Louisiana organizations working in violence against women to examine how they 1) transitioned to online outreach efforts and 2) adapted their messaging to the COVID-19 context. We found that organizations who successfully moved to virtual efforts credited their success to thinking creatively and properly matching educational activities to digital media platforms, while those who struggled pointed to obstacles such as digital media fatigue and funding limitations (RQ1). We also identified three changes to message framing (RQ2): 1) Empathy and reassurance, especially, reiterating that centers “are there” for victims 2) Addressing racial justice issues, and 3) describing COVID-19 protocols and conducting lockdown-focused education efforts.

摘要

在世界卫生组织宣布 COVID-19 爆发为全球大流行的几周内，家庭暴力和性侵犯事件有所增加。为了遵守新的健康协议，鼓励社会服务提供者将外展工作转移到虚拟形式。我们对路易斯安那州从事暴力侵害妇女行为的组织进行了 21 次深入采访，以研究他们如何 1) 过渡到在线外展工作，以及 2) 将他们的信息传递到 COVID-19 环境中。我们发现，成功转向虚拟努力的组织将其成功归功于创造性地思考并将教育活动与数字媒体平台适当匹配，而那些挣扎的组织则指出了诸如数字媒体疲劳和资金限制 (RQ1) 等障碍。我们还确定了消息框架 (RQ2) 的三个更改：