Abstract

Each emerging form of communication demands a new or at least adapted form of literacy. What remains constant is the user’s ability to critically analyse messages in whichever form they take. Multimodal longform journalism requires compound literacies to access, read, process, and make meaning. This article examines how meaning is made when readers navigate a complex, multimodal longform story which requires them to toggle between text, image, video, graphic and hyperlink. It describes the novel approach of autoethnographic textual analysis and delivers a ‘report on experience’ of immersion in five complex multimodal longform stories, followed by discussion of the literacies required to create and consume multimodal longform, and the implications for scholarship.

摘要

每种新兴的交流形式都需要一种新的或至少适应的识字形式。保持不变的是用户以任何形式批判性地分析消息的能力。多模式长篇新闻需要复合素养来访问、阅读、处理和创造意义。本文研究了当读者浏览一个复杂的、多模式的长篇故事时，意义是如何产生的，这需要他们在文本、图像、视频、图形和超链接之间切换。它描述了自我民族志文本分析的新方法，并提供了一份沉浸在五个复杂的多模态长篇故事中的“经验报告”，然后讨论了创建和使用多模态长篇小说所需的素养，以及对学术的影响。