The graphic design industry has moved beyond its traditional focus on printed matter to deliver multidimensional communication projects involving diverse audiences and media channels. No longer a skills and service industry, graphic design increasingly informs business strategy and innovation processes, requiring heterogeneous expertise, a rigorous design process and the ability to work in multidisciplinary teams. This shift raises the question of the relevance of a traditional design portfolio in demonstrating employability, especially when employers prioritise generic over disciplinary and technical skills. Our article reports the results of a survey of 53 Australian employers of graphic design graduates on the role of the portfolio in evidencing design-specific and more general employability skills, capacities and attributes. The article provides a deeper understanding of the role of a portfolio in the transition to work. We argue that graphic design graduates need ‘portfolio literacy’—which combines insight in the curation of the portfolio and its use in interview performance—to demonstrate both core graphic design and creative skills and capacities in communication, collaboration and problem-solving. This significant know-how is best developed during graduates’ tertiary studies.

中文翻译：

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作品集素养和平面设计毕业生的工作过渡

平面设计行业已经超越了对印刷品的传统关注，提供涉及不同受众和媒体渠道的多维传播项目。不再是一个技能和服务行业，平面设计越来越多地影响业务战略和创新过程，需要不同的专业知识、严格的设计过程和在多学科团队中工作的能力。这种转变提出了传统设计组合在展示就业能力方面的相关性问题，尤其是当雇主优先考虑通用而非学科和技术技能时。我们的文章报告了一项针对 53 位澳大利亚平面设计毕业生雇主的调查结果，该调查显示了作品集在证明设计特定和更一般的就业技能、能力和属性方面的作用。本文更深入地了解了投资组合在工作过渡中的作用。我们认为平面设计毕业生需要“作品集素养”——结合对作品集策展的洞察力及其在面试表现中的应用——以展示核心平面设计和创造性技能以及沟通、协作和解决问题的能力。这种重要的专业知识在毕业生的高等教育学习中得到最好的发展。