This paper problematises the difficulty of defining the public value of public service media. Through a double qualitative methodology, a series of components are identified and assessed in order to propose a tenable conceptualisation in the European framework. First, a qualitative analysis of the main legislations in force (n = 44) and the grey literature public service media organisations display on their websites (n = 14) was developed to extract, on an exploratory basis, the common constituent components of public value. Based on this, we developed a guided focus group of experts (n = 15) to help us build a conception of public service media's value that can retain its validity for a long period of time in the multiplatform era. The results highlight the problems in proposing a single definition given the socio-political diversity of the spaces in which public service media operate and the uncertainty of a constantly changing audiovisual context.

本文解决了公共服务媒体公共价值界定的难点问题。通过双重定性方法，一系列组件被识别和评估，以便在欧洲框架中提出一个站得住脚的概念化。首先，对现行主要立法（n  = 44）和公共服务媒体组织在其网站上展示的灰色文献（n  = 14）进行定性分析，以探索性地提取公共价值的共同组成部分. 在此基础上，我们建立了一个由专家指导的焦点小组（n = 15) 帮助我们建立在多平台时代能够长期保持其有效性的公共服务媒体价值观念。鉴于公共服务媒体运作的空间的社会政治多样性以及不断变化的视听环境的不确定性，结果突出了提出单一定义的问题。