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To Tailor or Not to Tailor: An Investigation of Narrative Tailoring for Health Communication
Journal of Health Communication ( IF 2.742 ) Pub Date : 2022-05-04 , DOI: 10.1080/10810730.2022.2068702
Katheryn R Christy 1 , Matthew Minich 1 , Ran Tao 1 , Karyn Riddle 1 , Sunghak Kim 1
Affiliation  

One possible way of enhancing the effectiveness of health narratives is by using tailoring. However, evidence of the effectiveness of narrative tailoring is mixed. Some studies have found tailoring to be effective, while others have found no difference between tailored and non-tailored stories. One explanation for these mixed results is that much of the previous research in this area has focused on purely demographic factors. This study aimed to determine whether or not adding theoretically derived tailoring dimensions provides benefits above and beyond demographic tailoring. Participants (N = 812, aged 18–26) were assigned to either a facts only control condition, a non-tailored narrative, a demographically tailored narrative, or a demographically and theoretically tailored narrative. Across all conditions, the stimuli focused on the benefits of the HPV vaccine. Results found that the narrative conditions outperformed the control, but there was no significant difference between tailoring conditions on vaccination expectations, narrative transportation, identification, or perceived personalization. Further analysis showed that perceived personalization and narrative transportation predicted vaccination expectations across all narrative conditions.



中文翻译:

剪裁还是不剪裁:健康传播的叙事剪裁调查

提高健康叙述有效性的一种可能方法是使用剪裁。然而,关于叙事剪裁的有效性的证据好坏参半。一些研究发现定制是有效的,而另一些研究发现定制故事和非定制故事之间没有区别。对这些混合结果的一种解释是,该领域以前的许多研究都集中在纯粹的人口因素上。本研究旨在确定添加理论派生的剪裁维度是否提供超越人口剪裁的好处。参与者(N= 812,年龄 18-26 岁)被分配到仅事实控制条件、非定制叙述、人口统计定制叙述或人口统计和理论定制叙述。在所有情况下,刺激都集中在 HPV 疫苗的益处上。结果发现,叙述条件优于对照,但在疫苗接种预期、叙述运输、识别或感知个性化方面的定制条件之间没有显着差异。进一步的分析表明,感知的个性化和叙事交通预测了所有叙事条件下的疫苗接种预期。

更新日期:2022-05-04
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