Religious priming promotes engagement in prosocial action; however, findings about spiritual priming are relatively scant. Using Hindu (India) and Christian (U.S.) participants, a two-part study was conducted. The aim of the first part (i.e., Study 1) was to observe which motives to volunteer (i.e., egoistic or altruistic) related to religiosity and spirituality. Findings show that religiosity had a positive impact on egoistic volunteering, while spirituality had a positive impact on altruistic volunteering. The aim of the second part (i.e., Study 2) was to apply the findings from Study 1 to test priming effects in public service announcements about domestic violence prevention. The mediating effects of karma and self-enhancement in the relationship between religiosity or spirituality and reporting intention were also examined. Findings show that the religious ad was more effective than the spiritual ad in priming religiosity and spirituality among Hindus; that is, karma mediated the effect of religiosity and spirituality on their reporting intention. Among Christians, spiritual primes were effective, and self-enhancement mediated the impact of spirituality on reporting intention; at the same time, religious primes led to the direct impact of religiosity and spirituality on reporting intention. Overall, the apparent efficacy of religious and spiritual priming is promising, and the findings indicate the significance of spirituality in domestic violence prevention messaging. Theoretical and managerial implications are discussed.

中文翻译：

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业力和自我提升在宗教和精神素数对旁观者报告意愿影响中的中介作用

宗教启动促进参与亲社会行动；然而，关于精神启动的研究结果相对较少。使用印度教（印度）和基督教（美国）参与者，进行了一项分为两部分的研究。第一部分（即研究 1）的目的是观察哪些志愿动机（即利己主义或利他主义）与宗教信仰和灵性有关。研究结果表明，宗教信仰对利己主义志愿服务有积极影响，而灵性对利他主义志愿服务有积极影响。第二部分（即研究 2）的目的是应用研究 1 的发现来检验关于预防家庭暴力的公共服务公告中的启动效应。还研究了业力和自我提升在宗教信仰或灵性与报告意愿之间关系中的中介作用。调查结果表明，在激发印度教徒的宗教信仰和灵性方面，宗教广告比精神广告更有效；也就是说，业力介导了宗教信仰和灵性对其报告意图的影响。在基督徒中，精神素数是有效的，自我提升在灵性对报告意愿的影响中起中介作用；同时，宗教素数导致宗教信仰和灵性对报告意愿的直接影响。总的来说，宗教和精神启动的明显效果是有希望的，研究结果表明精神在家庭暴力预防信息中的重要性。讨论了理论和管理意义。业力介导了宗教信仰和灵性对其报告意图的影响。在基督徒中，精神素数是有效的，自我提升在灵性对报告意愿的影响中起中介作用；同时，宗教素数导致宗教信仰和灵性对报告意愿的直接影响。总的来说，宗教和精神启动的明显效果是有希望的，研究结果表明精神在家庭暴力预防信息中的重要性。讨论了理论和管理意义。业力介导了宗教信仰和灵性对其报告意图的影响。在基督徒中，精神素数是有效的，自我提升在灵性对报告意愿的影响中起中介作用；同时，宗教素数导致宗教信仰和灵性对报告意愿的直接影响。总的来说，宗教和精神启动的明显效果是有希望的，研究结果表明精神在家庭暴力预防信息中的重要性。讨论了理论和管理意义。宗教素数导致宗教信仰和灵性对报告意图的直接影响。总的来说，宗教和精神启动的明显效果是有希望的，研究结果表明精神在家庭暴力预防信息中的重要性。讨论了理论和管理意义。宗教素数导致宗教信仰和灵性对报告意图的直接影响。总的来说，宗教和精神启动的明显效果是有希望的，研究结果表明精神在家庭暴力预防信息中的重要性。讨论了理论和管理意义。