Digital Journalism ( IF 6.847 ) Pub Date : 2022-04-29 , DOI: 10.1080/21670811.2022.2064321 Brian McKernan 1 , Jennifer Stromer-Galley 1 , Ania Korsunska 1 , Sarah E. Bolden 1 , Patrícia Rossini 2 , Jeff Hemsley 1
Abstract
Political actors have increasingly incorporated digital advertising into their persuasive efforts. Greater transparency of how political actors are using digital ads is necessary given concerns that they may be using digital ads to suppress voter turnout and spread disinformation and xenophobia. We apply a human-centered design framework to identify the design requirements necessary to create tools that satisfy journalists’ needs for covering digital political ads. Based on interviews with journalists, our findings indicate that they are interested in covering how political actors are using digital advertising as well as reporting on the platforms, such as their policies. Our findings also reveal serious obstacles that impede journalists’ ability to effectively cover digital political advertising. From the currently available tools, journalists we interviewed found it difficult to quickly identify key takeaways that could result in or contribute to stories. Journalists also need information that the most popular technology platforms do not offer. Supporting journalists’ efforts to provide greater transparency of digital political ads will require a collective effort on the part of designers and technology platforms to provide information that journalists need via tools that surface and synthesize this information in a way that satisfies journalists’ professional demands.
中文翻译:
以人为本的设计方法来创建工具来帮助记者监控数字政治广告:见解和挑战
摘要
政治参与者越来越多地将数字广告纳入他们的说服工作。考虑到政治行为者可能使用数字广告来压制选民投票率并传播虚假信息和仇外心理,因此有必要提高政治行为者如何使用数字广告的透明度。我们应用以人为本的设计框架来确定创建工具所需的设计要求,以满足记者报道数字政治广告的需求。根据对记者的采访,我们的调查结果表明,他们有兴趣报道政治人物如何使用数字广告以及在平台上进行报道,例如他们的政策。我们的调查结果还揭示了阻碍记者有效报道数字政治广告能力的严重障碍。从目前可用的工具中,我们采访的记者发现很难快速确定可能导致或有助于报道的关键要点。记者还需要最流行的技术平台无法提供的信息。支持记者提高数字政治广告透明度的努力需要设计师和技术平台共同努力,通过能够满足记者专业需求的方式呈现和综合信息的工具来提供记者所需的信息。