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SPICe—Determinants of consumer green innovation adoption across domains: A systematic review of marketing journals and suggestions for a research agenda
International Journal of Consumer Studies ( IF 7.096 ) Pub Date : 2022-03-26 , DOI: 10.1111/ijcs.12810
Phil Justice Flores 1, 2, 3 , Johan Jansson 3, 4
Affiliation  

Over the last decade, the growth in demand for green innovations has become apparent. This can be linked to increased consumer awareness of the environmental problems that the world is facing. This review presents the determinants of consumer green innovation adoption across domains identified in marketing literature. We included and synthesized 47 articles published between 2010 and July 2021 in top marketing journals. After identifying the determinants, we grouped them into four categories: (1) Social, (2) Personal, (3) Innovation, and (4) Contextual and external level determinants, or what we refer to as the SPICe determinants. This categorization is based on the source of the motivation, which is social, individual, innovation-related, or contextual. We found a lack of focus on the consumer aspects in green innovation adoption studies, highlighting the need for more research regarding what motivates consumers to adopt these new environmental products. Furthermore, we showed that no sole determinant could predict green innovation adoption alone. Consequently, we outlined several agendas and questions that future studies could tackle and explore.

中文翻译:

SPICe——消费者跨领域采用绿色创新的决定因素:对营销期刊的系统评价和研究议程建议

在过去十年中,对绿色创新的需求增长已经变得明显。这可能与消费者对世界面临的环境问题的意识增强有关。本综述介绍了营销文献中确定的跨领域消费者采用绿色创新的决定因素。我们收录并综合了 2010 年至 2021 年 7 月期间在顶级营销期刊上发表的 47 篇文章。在确定了决定因素后,我们将它们分为四类:(1) 社会、(2) 个人、(3) 创新和 (4) 上下文和外部层面的决定因素,或者我们所说的 SPICE 决定因素。此分类基于动机的来源,即社会、个人、创新相关或背景。我们发现在绿色创新采用研究中缺乏对消费者方面的关注,强调需要对消费者采用这些新环保产品的动机进行更多研究。此外,我们表明,没有唯一的决定因素可以单独预测绿色创新的采用。因此,我们概述了未来研究可以解决和探索的几个议程和问题。
更新日期:2022-03-26
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