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Performing Representational Labor: Blackness, Indigeneity, and Legibility in Global Latinx Media Cultures
Feminist Media Studies ( IF 1.953 ) Pub Date : 2022-04-11 , DOI: 10.1080/14680777.2022.2056755
Jillian M. Báez 1
Affiliation  

ABSTRACT

This essay analyzes the representational work and institutional reception of two contemporary transnational icons, singer/actress Amara La Negra and actress Yalitza Aparicio. The author argues that Amara La Negra and Yalitza Aparicio disrupt the dominant trope of racial ambiguity circulating in transnational media representations of Latina womanhood. In doing so, these two public figures rupture hegemonic racial ideologies embedded in colonial regimes via their self-fashioning in media. This essay also documents how Amara La Negra and Yalitza Aparicio are received by various media outlets in both English-and Spanish language markets in order to understand how their representations register within current racial formations in the Americas. The analysis reveals that Amara La Negra and Yalitza Aparicio perform both legible and illegible representational labor because while their presence and activism broadens the contours of how Latinidad is depicted globally, their messages are deemed illegible or threatening depending on the media context. In particular, within English-language media they are deemed as the exotic, foreign Other while in Spanish-language media their claims to Blackness and Indigeneity are either outright refused or ridiculed.



中文翻译:

进行代表性劳动:全球拉丁媒体文化中的黑人性、本土性和易读性

摘要

本文分析了两位当代跨国偶像——歌手兼演员阿马拉·拉·内格拉(Amara La Negra)和女演员亚利扎·阿帕里西奥(Yalitza Aparicio)的代表性作品和机构接受情况。作者认为,阿玛拉·拉·内格拉 (Amara La Negra) 和亚利扎·阿帕里西奥 (Yalitza Aparicio) 打破了跨国媒体对拉丁裔女性的描述中普遍存在的种族模糊性的主流说法。在此过程中,这两位公众人物通过媒体的自我塑造打破了殖民政权中根深蒂固的霸权种族意识形态。本文还记录了阿马拉·拉·内格拉 (Amara La Negra) 和亚利扎·阿帕里西奥 (Yalitza Aparicio) 在英语和西班牙语市场上如何受到各种媒体机构的欢迎,以便了解他们的代表如何在美洲当前的种族结构中得到体现。分析表明,Amara La Negra 和 Yalitza Aparicio 的表演都清晰可见难以辨认的代表性劳动,因为虽然他们的存在和激进主义拓宽了拉丁尼达在全球范围内的描绘方式,但根据媒体背景,他们的信息被认为难以辨认或具有威胁性。特别是,在英语媒体中,他们被视为异国情调的异类,而在西班牙语媒体中,他们对黑人和土著的主张要么被彻底拒绝,要么被嘲笑。

更新日期:2022-04-11
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