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Knowledge generation and market orientation during global crises in supply chains
European Business Review Pub Date : 2022-03-30 , DOI: 10.1108/ebr-08-2021-0175
Fellipe Silva Martins 1 , Leonardo Vils 2 , Fernando Antonio Ribeiro Serra 3 , Wanderley da Silva Junior 4 , Domingos Márcio Márcio Rodrigues Napolitano 4
Affiliation  

Purpose

Supply chains (SCs) depend on interorganizational relationships (IORs) to function optimally, yet crises may lessen the knowledge flows therein. This paper aims to address this issue by proposing a mediation effect between knowledge generation and market orientation by crisis perception in SC.

Design/methodology/approach

Partial least square structural equation modeling was used to test the hypotheses. Data collection comprised 279 full answers of business-to-business organizations in global SCs.

Findings

The data provide evidence that, contrary to the extant literature, knowledge generation during a crisis in a SC does not mitigate crisis perception. In addition, findings suggest there are no significant differences between manufacturing and service SCs in sensemaking during crises and that during crises, SC links diminish cooperation in terms of knowledge generation and sharing and focus on individual performance.

Originality/value

The authors have found a conflicting theoretical issue – while extant literature posits setting IORs lead to high sunk cost, making IOR channels costly and reliable for information flows during crises, the behavioral perspective posits that when crises hit, exogenous shocks induce inwards focus diminishing information flows. The results provide insights on this seemingly inconsistent scenario and point to future avenues of research.



中文翻译:

全球供应链危机期间的知识生成和市场导向

目的

供应链 (SC) 依赖于组织间关系 (IOR) 才能发挥最佳功能,但危机可能会减少其中的知识流动。本文旨在通过在 SC 中通过危机感知提出知识生成和市场导向之间的中介效应来解决这个问题。

设计/方法/方法

偏最小二乘结构方程模型用于检验假设。数据收集包括全球 SC 中企业对企业组织的 279 个完整答案。

发现

数据提供的证据表明,与现有文献相反,SC 危机期间的知识生成并不能减轻危机感知。此外,研究结果表明,在危机期间,制造业和服务业 SC 在意义构建方面没有显着差异,并且在危机期间,SC 联系减少了知识生成和共享方面的合作,并专注于个人绩效。

原创性/价值

作者发现了一个相互矛盾的理论问题——虽然现有文献认为设置 IOR 会导致高沉没成本,使得 IOR 渠道在危机期间信息流的成本高且可靠,但行为观点认为,当危机来袭时,外生冲击会导致向内集中,从而减少信息流. 结果提供了对这种看似不一致的情况的见解,并指出了未来的研究途径。

更新日期:2022-03-30
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