Increasing the production of organic food is becoming an important environmental target for many governments, and consumer demand for organic food is pivotal in reaching these targets. This paper studies consumer demand for organic and conventional milk, using weekly scanner data from the Swedish retail market for the years 2011–2017. Own- and cross-price elasticities of demand are estimated using a quadratic almost ideal demand system. While previous studies on this topic show that demand for organic milk is commonly more price elastic than for its conventional alternative, this paper complements previous literature by (i) studying a market with relatively small organic price premiums, (ii) using a highly representative sample of retailers, and (iii) differentiating between private labels and brands. Results show that demand for organic milk is relatively elastic, despite relatively small organic price premiums in the Swedish milk market. Results also show that demand for branded products is, generally, less elastic compared to private label products, suggesting that consumers have strong preferences for traditional, regional brands. [EconLit Citations: D12, Q11, Q18].

中文翻译：

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瑞典有机和传统牛奶消费市场：需求系统分析

增加有机食品的产量正在成为许多政府的重要环境目标，而消费者对有机食品的需求是实现这些目标的关键。本文利用瑞典零售市场 2011-2017 年的每周扫描数据，研究消费者对有机牛奶和传统牛奶的需求。使用二次几乎理想的需求系统估计需求的自有价格弹性和交叉价格弹性。虽然先前关于该主题的研究表明，对有机牛奶的需求通常比其传统替代品更具价格弹性，但本文通过 (i) 研究有机价格溢价相对较小的市场，(ii) 使用具有高度代表性的样本来补充先前的文献零售商，以及 (iii) 区分自有品牌和品牌。结果表明，尽管瑞典牛奶市场的有机价格溢价相对较小，但对有机牛奶的需求相对弹性。结果还表明，与自有品牌产品相比，对品牌产品的需求通常缺乏弹性，这表明消费者对传统的区域品牌有强烈的偏好。[EconLit 引文：D12、Q11、Q18]。