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A dedication-constraint model of consumer switching behavior in mobile payment applications
Information & Management ( IF 9.9 ) Pub Date : 2022-03-18 , DOI: 10.1016/j.im.2022.103640
Xiang Gong , Xiaoxiao Liu , Zhenxin Xiao

Consumer switching behavior damages the market share and profitability of mobile payment application (MPA) providers. However, this issue has received scarce attention in the information systems discipline. Our study proposes a contextualized dedication-constraint model of consumer switching behavior of MPAs. By conducting an online survey of 973 MPA consumers, we find that platform leadership, service leadership, technology leadership, and affective commitment are key dedication-based factors, which reduce switching behavior. Meanwhile, personalization costs, learning costs, uncertainty costs, and calculative commitment are important constraint-based factors, which decrease switching behavior. Our empirical findings have significant implications for research and practice on switching behavior.



中文翻译:

移动支付应用中消费者切换行为的奉献约束模型

消费者转换行为损害了移动支付应用程序 (MPA) 提供商的市场份额和盈利能力。然而,这个问题在信息系统学科中很少受到关注。我们的研究提出了一个情境化的奉献约束模型,用于 MPA 的消费者转换行为。通过对 973 名 MPA 消费者进行在线调查,我们发现平台领导力、服务领导力、技术领导力和情感承诺是基于奉献精神的关键因素,它们可以减少转换行为。同时,个性化成本、学习成本、不确定性成本和计算承诺是重要的基于约束的因素,它们会减少转换行为。我们的实证研究结果对转换行为的研究和实践具有重要意义。

更新日期:2022-03-18
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