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Salience and Timely Compliance: Evidence from Speeding Tickets
Journal of Policy Analysis and Management ( IF 3.917 ) Pub Date : 2022-03-11 , DOI: 10.1002/pam.22387
Libor Dušek , Nicolas Pardo , Christian Traxler

This paper studies the enforcement of fines, and, in particular, the effects of simplification and salience nudges on timely payments. In a randomized controlled trial, we add cover letters to 80,000 payment notifications for speeding. The letters increase the salience of the payment deadline, the late penalty, or both. Emphasizing only the deadline is not effective. Stressing the late penalty significantly and persistently increases payment rates. The effect is largest if both parameters are made salient. The most effective treatment yields a net revenue gain that covers approximately 25 percent of the labor costs of the ticket administration personnel. A survey experiment documents how the salience nudges alter prior (mis)perceptions about the communicated parameters. The survey results rationalize the differential effects of the treatments and, together with the evidence from the RCT, offer a broader framework for explaining why certain nudges are effective in some contexts but fail in others.

中文翻译:

显着性和及时合规性:来自超速罚单的证据

本文研究了罚款的执行,特别是简化和突出推动对及时支付的影响。在一项随机对照试验中,我们在 80,000 份超速付款通知中添加了求职信。这些信件增加了付款期限、逾期罚款或两者兼而有之的显着性。只强调最后期限是无效的。强调逾期罚款会显着且持续地提高支付率。如果两个参数都突出,则效果最大。最有效的处理方法产生的净收入收益可以覆盖票务管理人员劳动力成本的大约 25%。一项调查实验记录了显着性推动如何改变对所传达参数的先前(错误)看法。调查结果使治疗的不同效果合理化,并且,
更新日期:2022-03-11
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