ABSTRACT

Through a nationwide survey in South Korea, this study examines the relationship between different news comment engagement (reading, liking, and posting) and perceptions on the credibility of news portals, paying particular attention to the potential moderating role of news literacy. The results indicate a positive relationship between media use and portal news credibility. Further, reading comments and liking comments on portal sites was not associated with perceived news credibility, but posting comments yielded a strong association with perceived news credibility. There were no significant results related to the association between news literacy and news credibility assessments on news portal sites. However, findings point to the moderating role of news literacy between news comment engagement on portal sites and news portal credibility in which these associations were found to vary. Theoretical and practical implications are discussed.

摘要

通过在韩国进行的一项全国性调查，本研究考察了不同新闻评论参与度（阅读、喜欢和发布）与对新闻门户网站可信度的看法之间的关系，特别关注新闻素养的潜在调节作用。结果表明媒体使用与门户新闻可信度之间存在正相关关系。此外，在门户网站上阅读评论和点赞评论与感知的新闻可信度无关，但发表评论与感知的新闻可信度有很强的关联。新闻门户网站上的新闻素养和新闻可信度评估之间的关联没有显着的结果。然而，研究结果表明，新闻素养在门户网站上的新闻评论参与度和新闻门户可信度之间具有调节作用，这些关联在这些关联中有所不同。讨论了理论和实践意义。