Both trademark and unfair competition laws and state right of publicity laws protect against unauthorized uses of a person’s identity. Increasingly, however, these rights are working at odds with one another and can point in different directions with regard to…

中文翻译：

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驾驭身份丛林：商标失落的人格理论、公开权和抢占权

商标法和不正当竞争法以及国家形象权法都可以防止未经授权使用个人身份。然而，这些权利越来越多地相互矛盾，并且可能指向不同的方向……