In response to a recent call to better understand the drivers of self-expressive consumption; this review examines the latest relevant research to identify two broad classes of benefits of self-expressive consumption. First are utilitarian benefits that result from cognitively-driven self-expressions intended to fulfill a consumer's need to create and maintain a self-identity. Second are hedonic benefits that result from the mere act of self-expression and make the consumption experience more fun and pleasurable. This discussion reflects a recent shift in how researchers conceptualize self-expression, from a behavioral mechanism to a basic human need. Moreover, the review highlights findings on various new forms of self-expressive consumption that now occur in the modern marketplace. This review thus offers insights into the positive elements of self-expressive consumption.

响应最近呼吁更好地了解自我表达消费的驱动因素；这篇评论检查了最新的相关研究，以确定自我表达消费的两大类好处。首先是由认知驱动的自我表达产生的功利主义利益，这些自我表达旨在满足消费者创造和保持自我认同的需要。其次是纯粹的自我表达行为带来的享乐利益，使消费体验更加有趣和愉快。这一讨论反映了最近研究人员如何将自我表达概念化，从一种行为机制转变为一种基本的人类需求。此外，该评论强调了现代市场上出现的各种新形式的自我表达消费的发现。