Since the 1990s, a new model for market control organized through tripartite standards regimes (TSR), has expanded globally and affected most market exchanges through standard-setting, accreditation, and certification. This article investigates business-consumer relations under this regime, with a specific focus on the functions of accreditation and certification. In our case study of Sweden, a new picture of consumer protection under late capitalism evolves. Seeing it as a form of neoliberalization, the article uncovers a transition between two regimes of control; from one built on a potential conflict between consumer and business interests, to one based on the assumption that business interests are beneficial for all parties. Although business interest was formulated as pleasing the consumer—or the “customer”—by both certification firms and the Swedish Accreditation Authority, in practice consumer interest as something worth protecting was made abstract in the era of the TSR.

自20世纪90年代以来，通过三方标准体系（TSR）组织的市场控制新模式已在全球范围内扩展，并通过标准制定、认可和认证影响了大多数市场交易所。本文研究了该制度下的企业与消费者关系，特别关注认可和认证的功能。在我们对瑞典的案例研究中，晚期资本主义下消费者保护的新图景逐渐形成。文章将其视为新自由主义化的一种形式，揭示了两种控制制度之间的转变；从建立在消费者和商业利益之间潜在冲突的基础上，到基于商业利益对各方都有利的假设的基础上。