Purpose

This study aims to identify the challenges in the healthcare industry as it adopts an omnichannel setup in an emerging economy context. Further, the study determines the scope of blockchain in addressing these challenges.

Design/methodology/approach

The study uses a qualitative approach to understand the challenges in the omnichannel healthcare industry and know the scope of blockchain in building an omnichannel healthcare system. In the first stage, it did an in-depth analysis of the extant literature, followed by a Delphi study with 24 healthcare experts.

Findings

The study presents the current challenges in the omnichannel healthcare sector in an emerging economy. Further, it develops a novel conceptual framework for blockchain adoption in the omnichannel healthcare industry. The study also presents propositions that will help healthcare service providers enhance decision-making concerning the adoption of blockchain in the healthcare industry.

Research limitations/implications

The research results may lack generalizability due to the exploratory approach and emerging economies context. Theoretically, in this study, the authors extend the theory of swift trust and organization information processing theory in an omnichannel healthcare context.

Practical implications

The propositions provided in this paper can help healthcare managers make strategic decisions on the scope of adoption of blockchain for omnichannel healthcare.

Originality/value

This study explores the understudied area of challenges in omnichannel healthcare and the scope of blockchain for omnichannel healthcare in an emerging economy context.

中文翻译：

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概念化区块链在全渠道医疗保健中的作用：德尔福研究

目的

本研究旨在确定医疗保健行业在新兴经济环境中采用全渠道设置时面临的挑战。此外，该研究确定了区块链在应对这些挑战方面的范围。

设计/方法/方法

该研究使用定性方法来了解全渠道医疗保健行业的挑战，并了解区块链在构建全渠道医疗保健系统中的范围。在第一阶段，它对现有文献进行了深入分析，随后对 24 位医疗保健专家进行了德尔福研究。

发现

该研究介绍了新兴经济体全渠道医疗保健行业当前面临的挑战。此外，它为全渠道医疗保健行业采用区块链开发了一个新颖的概念框架。该研究还提出了一些建议，这些建议将帮助医疗保健服务提供商加强有关在医疗保健行业采用区块链的决策。

研究限制/影响

由于探索性方法和新兴经济体背景，研究结果可能缺乏普遍性。从理论上讲，在这项研究中，作者在全渠道医疗保健环境中扩展了快速信任理论和组织信息处理理论。

实际影响

本文提供的建议可以帮助医疗保健管理者就全渠道医疗保健采用区块链的范围做出战略决策。

原创性/价值

本研究探讨了全渠道医疗保健中未充分研究的挑战领域以及新兴经济背景下全渠道医疗保健区块链的范围。