ABSTRACT

Purpose

The purpose of this study is to examine the unethical practices that could take place in the sharing economy and their impact on B2B cooperation and competition among rival firms and their performance.

Design/methodology/approach

From the literature review and theories, a theoretical model has been developed. The model is later validated using the structural equation modelling technique considering samples from 16 firms involved in sharing resources.

Findings

The study found that there is a significant negative impact of unethical practices in the sharing economy for B2B coopetition, which in turn negatively impacts firm performance.

Research implications

The business model for the sharing economy is becoming popular in business-to-business (B2B) marketing literature. Firms can utilize resources of other firms lying idle and reduce cost, optimize resource utilization, and achieve greater flexibility. Some organizations also share their resources with rival firms. However, there are concerns about unethical practices by rival firms, which may be due to the misuse of data, human resources, and intellectual property, and so on. Few studies have investigated the unethical practices that may take place in the sharing economy, but there is a growing interest among the practitioners, researchers, and academicians in this area. Thus, this research investigated the unethical practices that may take place in the sharing economy and its consequences from B2B cooperation and competition perspectives.

Originality/value

Only a limited number of research studies have investigated the unethical practices that could happen in the sharing economy. This study has investigated the issues of unethical practices in sharing economy from B2B perspective in relation to cooperation and competition among the rival firms which is a unique value proposition. Also, the proposed theoretical model is a unique model and with a high explanative power which is also another unique contribution of this study.

中文翻译：

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共享经济的阴暗面：审视不道德的做法及其对合作竞争和企业绩效的影响

摘要

目的

本研究的目的是检查共享经济中可能发生的不道德行为及其对 B2B 合作和竞争公司之间竞争及其绩效的影响。

设计/方法/方法

从文献回顾和理论出发，建立了一个理论模型。该模型后来使用结构方程建模技术进行了验证，该技术考虑了来自 16 家参与共享资源的公司的样本。

发现

研究发现，共享经济中的不道德行为对 B2B 合作竞争产生了显着的负面影响，进而对企业绩效产生负面影响。

研究意义

共享经济的商业模式在企业对企业 (B2B) 营销文献中越来越流行。企业可以利用闲置的其他企业的资源，降低成本，优化资源利用，实现更大的灵活性。一些组织还与竞争对手公司共享资源。然而，也有人担心竞争对手公司的不道德行为，这可能是由于滥用数据、人力资源和知识产权等。很少有研究调查共享经济中可能发生的不道德行为，但从业者、研究人员和院士对此领域的兴趣与日俱增。因此，本研究从 B2B 合作和竞争的角度调查了共享经济中可能发生的不道德行为及其后果。

原创性/价值

只有少数研究调查了共享经济中可能发生的不道德行为。本研究从 B2B 的角度调查了共享经济中的不道德做法问题，这些问题与竞争对手公司之间的合作和竞争有关，这是一个独特的价值主张。此外，所提出的理论模型是一个独特的模型，具有很高的解释力，这也是本研究的另一个独特贡献。