ABSTRACT

Selective exposure provides a useful lens for exploring how attention to competing information within exemplification theory (i.e., exemplars versus base-rate data) can impact viewing outcomes. Sports highlights reflect an ideal context for examining this selectivity, as exemplars are often presented concomitantly alongside base-rate measures of performance. To examine this selectivity, an experiment was conducted where viewers watched a series of exemplars (or sports highlights) presented alongside statistical measures of athlete performance while eye tracking gauged visual attention. Although viewers allocated greater overall attention to exemplars, domain-specific interest predicted increased attention to base-rate data, which in turn was associated with increased recall. This relationship was moderated by viewers’ actual, objective sport knowledge.

摘要

选择性曝光提供了一个有用的视角来探索对示例理论中竞争信息的关注（即示例与基本速率数据）如何影响观看结果。体育亮点反映了检查这种选择性的理想背景，因为示例通常与基本表现衡量标准同时出现。为了检验这种选择性，进行了一项实验，观众观看了一系列示例（或体育亮点），同时展示了运动员表现的统计测量值，同时眼动追踪测量了视觉注意力。尽管观众对样本分配了更大的整体注意力，但特定领域的兴趣预示着对基本速率数据的关注度增加，这反过来又与召回率增加有关。这种关系是由观众的实际缓和的，