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Social media quotation practices and ambient affiliation: Weaponising ironic quotation for humorous ridicule in political discourse
Journal of Pragmatics ( IF 1.860 ) Pub Date : 2022-02-20 , DOI: 10.1016/j.pragma.2021.12.003
Michele Zappavigna 1
Affiliation  

Criticizing the discourse of politicians via social media platforms is currently a major way in which people engage with civic and political issues, and foster social alignments around shared values through ambient affiliation. This paper explores the pragmatic and social functions of particular forms of ironic quotation that social media users employ to ridicule political voices. It develops the concept of ‘parodic resonance’ to not only account for the evaluative function of ironic echoic mentions, but also to account for the way in which such quotation proliferates as a kind of semiotic ‘weapon’ within and across social media platforms. A corpus of approximately 150, 000 posts quoting Trump's controversial use of the phrase ‘it is what it is’ during an interview about the US death toll in the coronavirus pandemic is explored. The analysis considers the kinds of linguistic functions construed in ironic quotation and how these operate in the service of ambient affiliation, where social media users align through ridiculing a quoted voice. Attention is given to the function of meta-vocalisation resources such as hashtags, and to the role of visual projection in memes and gifs, in order to account for the kinds of multimodal quotation practices that are possible in social media texts.



中文翻译:

社交媒体引语实践和环境归属:将讽刺引语武器化为政治话语中的幽默嘲讽

目前,通过社交媒体平台批评政治家的言论是人们参与公民和政治问题的主要方式,并通过环境归属促进围绕共同价值观的社会联盟。本文探讨了社交媒体用户用来嘲笑政治声音的特定形式的讽刺语录的语用和社会功能。它发展了“戏仿共振”的概念,不仅解释了讽刺性回声提及的评价功能,还解释了这种引用作为一种符号学“武器”在社交媒体平台内和跨社交媒体平台上扩散的方式。大约 150, 000 个帖子的语料库引用了特朗普对“它就是这样”这个短语的有争议的使用在采访中探讨了美国在冠状病毒大流行中的死亡人数。该分析考虑了讽刺性引用中解释的语言功能的种类,以及这些语言功能如何为环境从属关系服务,其中社交媒体用户通过嘲笑引用的声音来对齐。关注标签等元发声资源的功能,以及视觉投影在模因和 gif 中的作用,以说明社交媒体文本中可能出现的多模态引用实践。

更新日期:2022-02-20
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