Social media provides minority groups with more control over their portrayals than stereotypical misrepresentations of Hollywood. To understand how Asian Americans are negotiating their own ethnic, racial, and national identities on social media, constant comparative analysis was employed to examine patterns in visual and textual communication of Asian American influencers’ Instagram posts. Their cultural identities were communicated as a cultural hybridity, which included the use of Asian, American/Western, and Asian American cultural values, products, and behaviors. This study indicates that multicultural identity analysis can be applied to visual texts, and Instagram can provide fluid, authentic representations of identity.

与对好莱坞的刻板歪曲相比，社交媒体为少数群体提供了对其形象的更多控制权。为了了解亚裔美国人如何在社交媒体上协商他们自己的种族、种族和民族身份，我们采用了持续的比较分析来检查亚裔美国影响者在 Instagram 帖子中的视觉和文本交流模式。他们的文化身份被传达为一种文化混合，其中包括使用亚洲、美国/西方和亚裔美国人的文化价值观、产品和行为。这项研究表明，多元文化身份分析可以应用于视觉文本，Instagram 可以提供流畅、真实的身份表示。