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Trademarks as “Global Merchants of Skill”: The Dynamics of the Japanese Match Industry, 1860s–1930s
Business History Review ( IF 1.500 ) Pub Date : 2022-02-18 , DOI: 10.1017/s0007680521000362
Teresa da Silva Lopes , Shin Tomita

The Japanese match industry is an early case of an industry that changed global market dynamics by building international competitiveness through combining low-cost and low-price strategies with product differentiation. This differentiation was achieved through the registration of trademarks for all matches exported, total quality control, and strong investments in graphic design to adapt brands and their imagery to different host markets and cultures. This study shows how trademark data provides alternative and complementary angles on particular economic phenomena—in this case, on how industries and countries build global competitiveness despite being technologically less developed.



中文翻译:

商标作为“全球技能商人”:1860 年代至 1930 年代日本火柴行业的动态

日本火柴业是通过将低成本和低价战略与产品差异化相结合来建立国际竞争力来改变全球市场动态的行业的早期案例。这种差异化是通过为所有出口匹配的商标注册、全面质量控制以及对平面设计的大力投资来实现的,以使品牌及其形象适应不同的东道国市场和文化。本研究展示了商标数据如何为特定经济现象提供替代和互补的角度——在这种情况下,关于行业和国家如何在技术欠发达的情况下建立全球竞争力。

更新日期:2022-02-18
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