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Reflections on 50 Years of JA as an Academic Enterprise
Journal of Advertising ( IF 6.528 ) Pub Date : 2022-02-15 , DOI: 10.1080/00913367.2022.2026844
Dean M. Krugman 1
Affiliation  

Abstract

Viewed through three metapositions, the works published in the Journal of Advertising (JA) are primarily in the middle ground of the social sciences with a strong drift to quantitative measures and a transmission-influence approach. JA has made a meaningful effort to encourage other approaches. The rise of the communication scientist has played an important role in furthering the field and theory. Explanation and heuristic value are discussed with respect to JA’s contents. A distinct call is made to value level of explanation and heuristic contribution when evaluating the quality of articles. Finally, JA is highly valued within universities and in the public policy arena.



中文翻译:

对 JA 作为学术企业 50 年的思考

摘要

通过三个元定位来看,发表在《广告杂志》(JA)上的作品主要处于社会科学的中间地带,强烈倾向于定量测量和传播影响方法。JA 做出了有意义的努力来鼓励其他方法。传播科学家的崛起在推动该领域和理论方面发挥了重要作用。针对JA的内容讨论了解释和启发价值。在评估文章质量时,对解释水平和启发式贡献的价值提出了明确的要求。最后,JA 在大学和公共政策领域受到高度重视。

更新日期:2022-02-15
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