ABSTRACT

Research on event leveraging has revealed that certain constraints inhibit the realisation of desired benefits from event hosting. Using qualitative action research methods, this study examined the constraints to leveraging regular season professional sport team events for tourism. The leveraging potential of regular season professional sport team events has been largely ignored – both by researchers and practitioners. This presented an ideal opportunity to examine the pre-leveraging phase with a view to understanding leveraging constraints. The results identified five overarching constraints: lack of collaboration; priorities and resources; perceived benefit radius; perceived tourism potential; and, unclaimed responsibility. We propose a process model to better understand how leveraging constraints emerge and can be negotiated over time. This research is among the first to demonstrate the utility of team events for inclusion in regional event portfolios. It, therefore, builds on extant knowledge by presenting a more holistic conceptualisation of the inherent constraints to event leveraging, and further, provides a basis from which to successfully negotiate these constraints.

摘要

对事件利用的研究表明，某些限制会阻碍事件托管实现预期收益。本研究使用定性行动研究方法，检验了利用常规赛季专业运动队赛事促进旅游业的制约因素。研究人员和从业者在很大程度上忽视了常规赛季职业运动队赛事的杠杆潜力。这提供了一个理想的机会来检查杠杆前阶段，以了解杠杆约束。结果确定了五个主要制约因素：缺乏协作；优先事项和资源；感知利益半径；感知旅游潜力；并且，无人认领的责任。我们提出了一个过程模型，以更好地理解利用约束如何出现以及如何随着时间的推移进行协商。这项研究首次证明了将团队活动纳入区域活动组合的效用。因此，它通过对事件利用的固有约束提出更全面的概念化，建立在现有知识的基础上，并进一步提供了成功协商这些约束的基础。