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Blame and culpability in explaining changes in perceptions of corporate social responsibility and credibility
Business Ethics: A European Review ( IF 5.056 ) Pub Date : 2022-02-07 , DOI: 10.1111/beer.12417
Nizar Souiden 1 , Walid Chaouali 2 , Joaquín Aldás‐Manzano 3 , Dima Rachid Jamali 4
Affiliation  

This study uses the sequential updating mechanism and draws on several theories, such as the attribution theory, the self-perception theory and the shame theory, to explain the interplay between consumers' perceptions of corporate social responsibility (CSR) and corporate credibility. It contends that both CSR and corporate credibility undergo the sequential updating mechanism. A two-stage model (before and after a corporate public relation [PR] crisis) is used to investigate how individuals' perceptions of CSR and credibility are determined by their blame attribution to the firm, their self-culpability, as well as their prior perceptions of CSR and credibility. To test the research hypotheses, four samples were collected from Spain (224 and 244) and the United Kingdom (307 and 236). Respondents had to state their opinions in relation to a Spanish and a British company operating in the fashion industry. For the model estimation, the SmartPLS 3 was used. The results show that consumers' perception of a firm's liability has a significant impact on their feeling of culpability, which in turn strongly and negatively affects their perceptions of the firm's CSR and credibility. In addition, consumers' prior perceptions of CSR and credibility play a relevant role in regulating and offsetting the final effect of a corporate PR crisis.

中文翻译:

解释对企业社会责任和信誉的看法变化的责任和责任

本研究采用顺序更新机制,并借鉴归因理论、自我认知理论和羞耻理论等多种理论来解释消费者对企业社会责任(CSR)认知与企业信誉之间的相互作用。认为企业社会责任和企业公信力都经历了循序渐进的更新机制。一个两阶段模型(在企业公共关系 [PR] 危机之前和之后)用于调查个人对 CSR 和可信度的看法是如何由他们对公司的责任归属、他们的自责以及他们之前的对企业社会责任和公信力的看法。为了检验研究假设,从西班牙(224 和 244)和英国(307 和 236)收集了四个样本。受访者必须就一家从事时尚行业的西班牙和英国公司发表意见。对于模型估计,使用了 SmartPLS 3。结果表明,消费者对公司责任的看法对其罪责感有显着影响,进而对他们对公司CSR和信誉的看法产生强烈的负面影响。此外,消费者对企业社会责任和公信力的先验认知在调节和抵消企业公关危机的最终影响方面发挥着重要作用。这反过来又强烈而负面地影响了他们对公司的企业社会责任和信誉的看法。此外,消费者对企业社会责任和公信力的先验认知在调节和抵消企业公关危机的最终影响方面发挥着重要作用。这反过来又强烈而负面地影响了他们对公司的企业社会责任和信誉的看法。此外,消费者对企业社会责任和公信力的先验认知在调节和抵消企业公关危机的最终影响方面发挥着重要作用。
更新日期:2022-02-07
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