The wide acceptance and endorsement of the blue economy by public and private actors can be considered as a positive step towards the sustainable transition of coastal and marine environments. While particular attention needs to be paid to the potential risks posed by the perspective of economic gains resulting from marine exploitation, a large public support is also required to build a sustainable society. The mass media plays a critical role in communicating scientific advances and risks, shaping opinions, and fostering behavioural change. The article discusses the media coverage of the blue economy in British newspapers through a frame analysis. The analysis reveals that the blue economy is largely framed in terms of economic opportunities and weak sustainability, and treated in a very factual, non-critical way. Sea blindness enables us to understand the lack of in-depth discussion about the blue economy and its framing as an overtly positive economic opportunity. The findings also suggest that the way the blue economy is represented proceeds from the dominant development discourse that has spread onto the marine space.

中文翻译：

---

英国报纸对蓝色经济的媒体报道：海盲症和可持续发展

公共和私人行为者对蓝色经济的广泛接受和认可可以被视为朝着沿海和海洋环境可持续转型迈出的积极一步。虽然需要特别注意海洋开发带来的经济收益前景带来的潜在风险，但建立可持续发展的社会也需要大量的公众支持。大众媒体在传播科学进步和风险、塑造观点和促进行为改变方面发挥着关键作用。文章通过框架分析探讨了英国报纸对蓝色经济的媒体报道。分析表明，蓝色经济在很大程度上是根据经济机会和弱可持续性来构建的，并且是以一种非常事实的、非批判的方式来对待的。海盲症使我们能够理解缺乏对蓝色经济的深入讨论，并将其视为一个明显积极的经济机会。调查结果还表明，蓝色经济的表现方式源自已经蔓延到海洋空间的主导发展话语。